- Simiyu, G., & Kariuki, V. W. (2024). Self-Image and Green Buying Intentions among University Students: The Role of Environmental Concern and Social Influence. Journal of Nonprofit & Public Sector Marketing, 36(3), 364-391.
- Simiyu, G., Bonuke, R., & Komen, J. (2020). Social media and students’ behavioral intentions to enroll in postgraduate studies in Kenya: a moderated mediation model of brand personality and attitude. Journal of Marketing for Higher Education, 30(1), 66-86.
University of Eldoret Staff Profiles are comprehensive overviews or autobiographies of our employees, detailing their responsibilities, areas of expertise, contribution and impact to the community/society
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