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Journal Article
Dr. Gabriel Simiyu

Submitted by: Dr. Gabriel Simiyu, School of Business Economics and Management Sciences

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Self-Image and Green Buying Intentions among University Students: The Role of Environmental Concern and Social Influence.

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Journal Article
Reference

Simiyu, G., & Kariuki, V. W. (2024). Self-Image and Green Buying Intentions among University Students: The Role of Environmental Concern and Social Influence. Journal of Nonprofit & Public Sector Marketing, 36(3), 364-391.

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