- Accounting Practices, Financial Literacy And Financial Performance Of Micro, Small And Medium Enterprises
- Electronic mobile service quality and customer loyalty: the conditional indirect effect of relationship quality and customer satisfaction
- Does environmental knowledge matter? Social influence and pro-environmental behavior in university students: an indirect effect model.
- An investigation of key predictors of organizational citizenship behavior of civil servants: Empirical evidence from Uganda.
- The Moderating Effect of Self-Control on the Relationship between Financial Knowledge and Retirement Planning among Commercial Bank Employees in Eldoret Town, Kenya.
- Moderating Effect of Financial Literacy on The Relationship Between Clan Culture and Financial Performance of SMEs in Nandi County, Kenya
- Investigating Organizational Commitment as a Turnover Intention Mitigation Tool: Are Dimensions of Organizational Commitment Important?.
- Linking transformational leadership to turnover intention in universities: the mediating effect of organizational culture
- Self-Image and Green Buying Intentions among University Students: The Role of Environmental Concern and Social Influence.
- Social media and students’ behavioral intentions to enroll in postgraduate studies in Kenya: a moderated mediation model of brand personality and attitude
Dr. Gabriel Simiyu
PhD
Lecturer
Department of Business Management, School of Business Economics and Management Sciences
Specialization
Marketing and Management Science
Areas of Interests
Dr. Simiyu is a highly dedicated, self-motivated, and driven professional with a student-centered focus. He is a marketing lecturer with interests in quantitative research, utilizing advanced analytical techniques such as mediation, moderation, and moderated mediation models, using Andrew Hayes' PROCESS MACRO, as well as providing consultancy and engaging in community service. Dr. Simiyu's research focuses on social media marketing, relationship marketing, green consumerism and environmental sustainability, consumer behavior, and organizational behavior. He teaches, mentors, and supervises students at both undergraduate and postgraduate levels.
Biography
Dr. Gabriel Simiyu is a marketing lecturer in the Department of Business Management at the University of Eldoret, Kenya. He holds a PhD in marketing, a Master’s Degree in Business Administration (MBA-Marketing), and a Bachelor’s Degree in Business Management (BBM-Marketing) from Moi University. He has more than eight years of experience in teaching, mentoring undergraduate and graduate students, providing guidance and counseling, and conducting research in relationship marketing, social media marketing, and sustainable consumption (environmental sustainability). He has published in peer-re ...
Contacts
Email Address: gabriel.simiyu@uoeld.ac.ke
Publications
University of Eldoret Staff Profiles are comprehensive overviews or autobiographies of our employees, detailing their responsibilities, areas of expertise, contribution and impact to the community/society
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