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Journal Article
Dr. Gabriel Simiyu

Submitted by: Dr. Gabriel Simiyu, School of Business Economics and Management Sciences

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Social media and students’ behavioral intentions to enroll in postgraduate studies in Kenya: a moderated mediation model of brand personality and attitude

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Journal Article
Reference

Simiyu, G., Bonuke, R., & Komen, J. (2020). Social media and students’ behavioral intentions to enroll in postgraduate studies in Kenya: a moderated mediation model of brand personality and attitude. Journal of Marketing for Higher Education, 30(1), 66-86.

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